# Crayon
> Leverage authentic customer reviews to create a strong competitive position.

Canonical page: https://partnerhub.g2.com/integrations/crayon
Marketplace: G2
Last updated: 2026-08-23
Logo: https://assets.partnerfleet.app/i04t2ytxrwq0lrx1jjrcwbzuc02n

## At a glance
- Search by Objective: [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Harness Sales Intelligence](https://partnerhub.g2.com/t/solutions/sales/harness-sales-intelligence), [Customer Success](https://partnerhub.g2.com/t/solutions/customer-success), [- Engage and Empower Customers](https://partnerhub.g2.com/t/solutions/customer-success/engage-and-empower-customers), [- Build Brand Trust](https://partnerhub.g2.com/t/solutions/customer-success/build-brand-trust)
- Integration Type: G2 Syndication
- Rating: 4.6/5 (385 reviews)
- Website: [www.crayon.co](https://www.crayon.co/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=crayon.co)

## About
Enterprise and mid-market companies use Crayon to capture, analyze, and act on market movements from across their competitive landscapes. The software tracks competitor digital footprints spanning 100+ data types, and helps teams activate competitive intelligence (CI) across the entire organization. Build high-impact deliverables such as battlecards, newsletters, and more. Insights from G2 are used as a valuable source of intel in the Crayon platform, with competitors’ product reviews automatically added to Crayon’s searchable, customizable stream of CI data. AI automatically detects anomalies in your competitors’ reviews, and team members can be notified of new reviews automatically through a Slack integration.

## Screenshots
- ![Crayon](https://assets.partnerfleet.app/gm3muppi329nklyxp37gc27ugt28)
- ![Crayon](https://assets.partnerfleet.app/d8ubtvol4unv7wq4ymq8zrmp1wdj)
- ![Crayon](https://assets.partnerfleet.app/q87je55njlk37jy63x90scbnsjon)
- ![Crayon](https://assets.partnerfleet.app/k7cp9ksaen8mfy5fsg53tmteb4ym)

## Features
- **Surface the right competitor data  ** — Over 1.6M+ validated customer reviews are searchable directly in Crayon’s Competitive Intelligence data. Access real, user-generated content to identify your strengths, weaknesses, and opportunities against competitors.
- **Personalize your outreach** — G2 gathers reviews from a wealth of user personas, industry types, and company sizes so you can develop personalized battlecards and marketing material that cater to each customer’s individual story.
- **Hone your strengths that differentiate** — Eliminate the guesswork and get to the heart of what makes you unique. G2’s  thorough and comprehensive review vetting process gives you an accurate view of your competitive differentiation – right from within your Crayon dashboard.

## Next steps
- **Want to be a G2 Syndication partner?** — Contact our Partnerships team to learn more about integrating with G2.
- **Not a Crayon customer yet? ** — Get in touch with someone at Crayon to schedule a demo. 
- **Want to grow your G2 Profile reach?** — Talk to a rep today and learn more about the benefits of G2 Syndication.

## Resources
- [Crayon's Competitive Insights](https://www.crayon.co/competitive-intelligence/types-market-intelligence) — Activate competitive intel drawn from more than 100 different data types.
- [How to Leverage Product Reviews for Competitor Analysis](https://www.crayon.co/blog/competitor-product-reviews) — Turn review insights into a tool to help your sales team win more deals.
- [G2 and Crayon Partnership](https://learn.g2.com/g2-partners-with-crayon) — Get a 360° view of competitive insights from G2 directly in your Crayon dashboard.

## Details
- **LinkedIn**: https://www.linkedin.com/company/influitive/
- **HQ Location**: Toronto, ON
- **Year Founded**: 2010

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