# Demandbase 
> Target high-intent accounts and spend more efficiently with ABM powered by G2 Buyer Intent.

Canonical page: https://partnerhub.g2.com/integrations/demandbase
Marketplace: G2
Last updated: 2026-08-20
Logo: https://assets.partnerfleet.app/yig24tvl9tu86gq626f29u65k4qp

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.4/5 (1988 reviews)
- Website: [www.demandbase.com](https://www.demandbase.com/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=demandbase)

## About
Discover accounts showing interest in your Product, Category, and Competitor Pages on G2. Dynamically build audiences and target your high-intent accounts with Demandbase ABM campaigns.G2 Buyer Intent surfaces accounts showing interest on relevant pages across G2. These accounts are mapped to corresponding accounts in Demandbase.Based on your ICP, custom audiences of these accounts + contacts dynamically populate and bucket accounts into their appropriate Journey Stages.Demandbase helps you optimize performance with testing and measurement for creative, messaging, and offers.Explore the Integration Guide to learn more or activate the integration in my.G2.

## Screenshots
- ![Demandbase](https://assets.partnerfleet.app/jhedz4q8e62zgak0rebsg1xr5y8o)
- ![Demandbase](https://assets.partnerfleet.app/bv7lb125hjybm879uvxuq8799eto)
- ![Demandbase](https://assets.partnerfleet.app/42jdnsrkj5fhcqo1h2gaq5fggjhm)
- ![Demandbase](https://assets.partnerfleet.app/1j73f6yo43a9wh5rscm6m8sp3dn4)
- ![Demandbase](https://assets.partnerfleet.app/2hd1z0eyvnde7fvrz4irvaozqkqd)
- ![Demandbase](https://assets.partnerfleet.app/n5j8sc5nvgk2cxrdz465wlh9lapv)

## Interactive demos
- [G2 Buyer Intent in Demandbase](https://app.teamwalnut.com/player/?demoId=5f29d9af-b54b-43bd-b373-a80bde2ffe9f&screenId=117246aa-a46b-4789-927b-12e42e2dc347&showGuide=false&showGuidesToolbar=false&showHotspots=true&source=unknown) — Take this self-guided tour of Demandbase One to see how G2 signals appear in the platform for building account lists, people lists, and creating activity filters for campaign execution.

## Features
- **Fill your pipeline with MQAs** — Various G2 Buyer Intent signals can automatically add Engagement Minutes to accounts in Demandbase. Engagement Minutes can help your organization identify marketing qualified accounts (MQAs) that qualify for your ABM targeting.
- **Deploy timely campaigns** — Personalize campaign messaging to reflect product and/or competitor related G2 Intent signals, and target your accounts as soon as they display Buyer Intent activity. 
- **Boost conversions and lower ad spend** — Focus budget and resources on your target accounts that are in-market right now. G2 Buyer Intent sends accounts researching your Product, Category, and Competitors.

## Permissions
- G2 Buyer Intent  — Pull — Accounts

## Next steps
- **Already a G2 customer? ** — Activate this integration: log in to my.G2 > Integrations Hub > Demandbase.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a Demandbase customer yet? ** — Get in touch with someone at Demandbase to schedule a demo. 

## Resources
- [Kibo Finds and Converts More Accounts with G2 + Demandbase](https://learn.g2.com/case-study-kibo-higher-conversions) — Kibo found that high-intent accounts from G2 were three times more likely to convert. 
- [Demandbase Qualifies $3.5 million in Pipeline Using the G2 Buyer Intent + Demandbase Integration](https://sell.g2.com/case-studies/demandbase-realizes-3.5-million-in-pipeline) — Demandbase uses the integration to automatically receive G2 intent data and generate a daily report outlining what customers and prospects are doing on G2.
- [Smarter GTM, Stronger Brand, & Intent Data That Converts](https://sell.g2.com/resources/webinars/smarter-gtm-stronger-brand-intent-data-that-converts-nrich) — Today’s software buyers pick their top three solutions before they ever request a demo. So, how can you make sure you land a coveted spot on their shrinking shortlist? It all starts with a strong go-to-market (GTM) strategy. 

## Details
- **Setup Video **: https://support.demandbase.com/hc/en-us/articles/4407853651611-Set-Up-Intent-for-G2-Integration
- **LinkedIn**: https://www.linkedin.com/company/89759/
- **Year Founded**: 2006
- **HQ Location**: San Francisco, CA

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