# Factors.ai
> Measure G2 Buyer Intent ROI and attribute G2 intent signals to revenue throughout the customer journey.

Canonical page: https://partnerhub.g2.com/integrations/factors-ai
Marketplace: G2
Last updated: 2026-09-04
Logo: https://assets.partnerfleet.app/z6ir0l2ee2fg9038krb7hhfws4h1

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [- Attribution and ROI Measurement](https://partnerhub.g2.com/t/solutions/marketing/attribution-and-roi-measurement), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline), [- Prioritize and Automate Sales Engagement](https://partnerhub.g2.com/t/solutions/sales/prioritize-and-automate-sales-engagement)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.5/5 (220 reviews)
- Website: [factors.ai](https://partnerhub.g2.comfactors.ai)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=factors.ai)

## About
G2 Buyer Intent + Factors.ai identifies anonymous account activity and tracks their cross-channel behavioral signals to better attribute and measure ROI with G2. Through a simple G2 API Token setup, Factors.ai receives G2 Buyer Intent data and maps it alongside 1st and 3rd party signals to empower multi-channel activation.  Enable this integration to:Construct a unified timeline of your G2 intent signals alongside cross-channel data sources like LinkedIn ad views, website activity, emails, events, and product engagement. Measure the ROI of your G2 investment and see specific signals’ influence on pipeline and revenue.Activate G2-engaged accounts automatically with sales alerts, LinkedIn and Google audience sync, and intent-based campaigns.  Learn more or get started with the integration in my.G2.

## Screenshots
- ![Factors.ai](https://assets.partnerfleet.app/an4zxgg8os5ip97rvnlxewmkn6zq)
- ![Factors.ai](https://assets.partnerfleet.app/swaeockxxrxwb7hrs3sollklyb6o)
- ![Factors.ai](https://assets.partnerfleet.app/mdmygjq876x0hvui4dpscwj2re5n)

## Interactive demos
- [Explore the Factors + G2 Integration](https://app.storylane.io/demo/z9kulvbmuz6b) — Factors integrates with G2 Buyer Intent data to reveal and maximize ROI. Watch this self-guided demo to learn how.

## Features
- **Measure G2’s impact on conversions and pipeline ** — Connect the dots between individual buyer journey activities when they are occurring in active pipeline opportunities, and the ultimate outcome. Calculate exact ROI from G2 Buyer Intent when revenue is won or lost from G2-engaged accounts. 
- **Unify cross-channel intent signals in a single timeline ** — Buyer intent activity occurs throughout your funnel, across 1st, 2nd, and 3rd party data sources. Build a holistic timeline of your G2 intent signals, advertising views, website engagements, and more. 
- **Build target segments, score accounts, and increase conversions ** — Accounts that show buying intent on G2 are 2x more likely to convert. Identify these accounts, qualify them, segment them, and track their behaviors in automated campaigns. 

## Next steps
- **Already a G2 customer?** — To activate this integration, log in to my.G2  > Integrations Hub > Factors.ai to get started.
- **Not a G2 Customer yet?** — Talk to a rep today to get access to this integration.
- **Not a Factors.ai customer yet?** — Get in touch with someone at Factors.ai to schedule a demo. 

## Resources
- [G2 Customers get an Exclusive Offer from Factors.ai](https://assets.partnerfleet.app/do5f65lhxadhvmmymyr5hizxr7ym) — Score an exclusive discount on Factors.ai's account intelligence and activation platform. Leverage  intent signals to optimize and automate your go-to-market strategy.
- [How G2 and Factors.ai Work Together](https://assets.partnerfleet.app/vtj4yvx1vl6b29kvsjxig0wm8r5w) — Learn how G2 and Factors.ai work together to empower go-to-market teams. This solutions and use case overview will give you a head start on creating ROI with G2 Buyer Intent data. 
- [Connect Buyer Activity to Revenue with G2's Measurement Tools](https://company.g2.com/news/connect-buyer-activity-to-revenue-with-g2s-new-measurement-tools) — Clearly see the impact of G2 with multi-touch attribution. Integrate G2 with Factors.ai to understand the full impact of G2 Buyer Intent signals and analyze channel performance with clear ROI metrics.
- [Turn G2 Buyer Intent data into GTM Action](https://www.factors.ai/ebooks/turn-g2-buyer-intent-data-to-gtm-action?utm_source=g2) — Learn all about G2 Buyer Intent Data and how to leverage it to get better ROI from your sales and marketing efforts.

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