# Gong
> Personalize your sales outreach using context from intent data to craft a winning sales formula.

Canonical page: https://partnerhub.g2.com/integrations/gong
Marketplace: G2
Last updated: 2026-09-04
Logo: https://assets.partnerfleet.app/8oh50xg6p4pr9dl8va4chpul4akq

## At a glance
- Search by Objective: [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Prioritize and Automate Sales Engagement](https://partnerhub.g2.com/t/solutions/sales/prioritize-and-automate-sales-engagement), [- Harness Sales Intelligence](https://partnerhub.g2.com/t/solutions/sales/harness-sales-intelligence), [Customer Success](https://partnerhub.g2.com/t/solutions/customer-success)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.7/5 (6692 reviews)
- Website: [www.gong.io](https://www.gong.io/)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=gong)

## About
G2 Buyer Intent + Gong do the heavy-lifting to surface crucial account intelligence and craft the winning sales formula. Data and AI-driven insights from G2 power targeted and personalized guidance in Gong. Harness buyer behavior and purchase intent signals from G2 to capitalize on revenue opportunities as soon as they’re detectable.Sync G2 Buyer Intent with Gong.G2 Buyer Intent data, including Profile views, Product Comparisons, and Alternative/Competitor views are surfaced in the corresponding Account details in Gong.View accounts showing intent for in-pipeline opportunities in Gong Deals. View G2 Buyer Intent recent engagements and activity Gong Engage. New Buyer Intent data is refreshed in Gong every 24 hours.Explore the Integration Guide to learn more and activate the integration in my.G2.

## Screenshots
- ![G2 Buyer Intent in Deals Activity](https://assets.partnerfleet.app/yb27ba58t80jkt2dykz94gs3oj1n)
- ![Expand Deals Activity to see Buyer Intent details](https://assets.partnerfleet.app/a4u2d025qq0h3pkvirbcpk8xtqnn)
- ![G2 Buyer Intent in Gong Engage](https://assets.partnerfleet.app/dkqdywcwbc06utkqwo3qfkrirotw)
- ![Buyer Intent shows as recent engagements in Gong Engage](https://assets.partnerfleet.app/7248c2go0mm9rpbkjfe6b3897a0g)
- ![Gong](https://assets.partnerfleet.app/w141bpzo1b39u1039i92h7gdocc9)

## Features
- **Identify low-hanging fruit revenue opportunities** — 90M+ people visit G2 each year to discover tools and solutions to make an informed purchase for their business. The timeline of intent behaviors in Gong gives you the context you need to reach out to buyers in their active purchase journey.
- **Build highly engaging, targeted account outreach** — Personalize engagement with data-driven account intelligence that reimagines the traditional sales process. Get a single view of each account in your pipeline and/or book, as well as recommended contacts to reach out to based on historical data combined with G2 Intent signals. 
- **Centralize team workflows and improve team attainment** — Guide reps’ attention to the deal insights that matter most. Whether accounts are engaging with your products, category, or competitors on G2, you’ll get a comprehensive view of in-pipeline accounts. Managers can direct their team to act ASAP and guide them to the deals with the highest likelihood to close.
- **Improve sales efficiency and escalate sales cycles ** — AI-driven automation and guidance navigates every deal through its unique and complex cycle. Increase reps' productivity with prioritized deals in Engage based on those in-market on G2. Let Gong do the heavy lifting and put sellers in the position to win more deals, faster.

## Permissions
- G2 Buyer Intent  — Push to Partner — Deals
- G2 Buyer Intent  — Push to Partner — Engage

## Next steps
- **Already a G2 customer?** — Activate this integration: log in to my.G2 > Integrations Hub > Gong to get started.
- **Not a G2 Customer yet?** — Talk to a rep today to get access to this integration.
- **Not a Gong customer yet?** — Get in touch with someone at Gong to schedule a demo.

## Resources
- [Personalize Sales Outreach and Accelerate Pipeline](https://company.g2.com/news/g2-gong-integration?&utm_campaign=g2-for-sales-gong-partner-integration&utm_content=gong) — Read about the impact of G2 Buyer Intent insights directly within the Gong platform, and how to access it for your team.
- [7 Ways to Improve Sales Engagement and Drive Revenue Growth With G2](https://sell.g2.com/resources/success/g2-for-sales-engagement?&utm_campaign=g2-for-sales-gong-partner-integration&utm_content=gong) — Learn how to use G2 to drive a consistent pipeline of opportunities, win more deals, and expedite as much as possible.
- [Using G2 for Sales Engagement](https://sell.g2.com/g2-for-sales-engagement?utm_source=g2&utm_medium=partner-hub&utm_campaign=gong-partner-integration&utm_content=none&utm_term=none) — Reach out at the right time, every time. Integrate G2 Buyer Intent with your sales workflows to get the account intel you need to book more meetings.

## Details
- **Year Founded**: 2015
- **HQ Location**: San Francisco, CA
- **Gong Website**: https://www.gong.io/

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