# HockeyStack
> Measure G2 Buyer Intent ROI and attribute G2 intent signals to revenue throughout the customer journey.

Canonical page: https://partnerhub.g2.com/integrations/hockeystack
Marketplace: G2
Last updated: 2026-10-13
Logo: https://assets.partnerfleet.app/pxfi0mqphz115sncpaoq73icspnj

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [- Attribution and ROI Measurement](https://partnerhub.g2.com/t/solutions/marketing/attribution-and-roi-measurement), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Prioritize and Automate Sales Engagement](https://partnerhub.g2.com/t/solutions/sales/prioritize-and-automate-sales-engagement)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.4/5 (82 reviews)
- Website: [hockeystack.com](https://hockeystack.com/)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=hockeystack)

## How it Works
Integrate G2 Buyer Intent with HockeyStack to zero in on in-market, high-intent accounts and identify G2's impact on conversions.

1. With a single click and a G2 API Key, your G2 account will connect to HockeyStack.
2. G2 Buyer Intent properties sync to HockeyStack, including the activity from your active prospect accounts, the pages they browsed on G2, and the categories for which they are showing intent.
3. Build out an intent dashboard to identify the accounts to target first, and understand the impact of G2 on your pipeline creation and revenue outcomes.

Explore the [**Integration Guide**](https://documentation.g2.com/g2/docs/hockeystack?utm_source=partnerhub&utm_medium=web&utm_campaign=hockeystack) to learn more or get started with the integration in [**my.G2**](https://my.g2.com/~/integrations/hockeystack?utm_source=partnerhub&utm_medium=link&utm_campaign=partnerfleet&utm_id=1).

## Data Exchange
- G2 Buyer Intent  — Push to Partner — Reports
- G2 Buyer Intent  — Pull from Partner — Dashboards

## Next Steps
- **Not a G2 Customer yet?** — Talk to a rep today to get access to this integration.
- **Already a G2 customer?** — Activate this integration: log in to my.G2 > Integrations Hub > HockeyStack.
- **Not a HockeyStack customer yet?** — Get in touch with someone at HockeyStack to schedule a demo.

## Resources
- [Track Buyer Behavior on G2 and Attribute to Revenue and ROI](https://company.g2.com/news/track-buyer-behavior-on-g2-and-attribute-to-revenue-and-roi-with-new-integrations) — Learn how integrating G2 with helps you track holistic buyer journeys and unify your go-to-market data.
- [G2 Intent Dashboard in HockeyStack](https://hockeystack.com/templates/g2-intent-dashboard) — Access HockeyStack's template dashboard to measure G2 impact on key actions for marketing, sales, and revenue teams.
- [Solve Complex Attribution and ROI Measurement Challenges](https://sell.g2.com/resources/success/g2-partnerships-help-b2b-marketers-solve-attribution-roi-challenges) — Bring buyer activity and research taking place on G2 into the attribution and account intelligence dashboards on HockeyStack.

## About the Partner
- **Year Founded**: 2022
- **Website**: https://hockeystack.com/