# HubSpot
> Power workflows, lead scoring, and targeted email campaigns with real-time G2 Buyer Intent.

Canonical page: https://partnerhub.g2.com/integrations/hubspot
Marketplace: G2
Last updated: 2026-09-03
Logo: https://assets.partnerfleet.app/srgkqfpspkp4rvidg2k8sywzrybv

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [- Strengthen Content Marketing](https://partnerhub.g2.com/t/solutions/marketing/strengthen-content-marketing), [Operations](https://partnerhub.g2.com/t/solutions/operations), [- Enhance Lead Scoring](https://partnerhub.g2.com/t/solutions/operations/enhance-lead-scoring)
- Integration Type: G2 Buyer Intent, G2 Performance Analytics
- G2 Plan: Professional, Enterprise, Buyer Intent (add-on)
- Rating: 4.4/5 (14967 reviews)
- Website: [www.hubspot.com](https://www.hubspot.com/)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=hubspot)

## About
G2 Buyer Intent + HubSpot enhances your marketing and sales workflows by helping you capture more opportunities to attract, close, and retain customers. Sync G2 Buyer Intent to your HubSpot Company Properties.Select Ideal Customer Profile filters to align the companies sent from G2 to your preferred account characteristics.G2 sends Buyer Intent accounts and the actions they took to HubSpot.Accounts are matched to your HubSpot CRM contacts.If the feature is enabled, net-new accounts are added to your HubSpot CRM.Targeted campaigns automatically trigger to those contacts in HubSpot.Explore the Integration Guide or Setup Video to learn more. Or, activate the integration in my.G2.

## Screenshots
- ![HubSpot](https://assets.partnerfleet.app/u46v8l2seyyhng4o4ry4sqr2o0rh)
- ![HubSpot](https://assets.partnerfleet.app/gqrjtkgs46s69rl7d6d8ofeom1hh)
- ![HubSpot](https://assets.partnerfleet.app/tu9chr0v83qh1j64lbkszv21e62x)
- ![HubSpot](https://assets.partnerfleet.app/5rcntsz6geutx3p9s283crzwwe7p)
- ![G2 lead scoring example](https://assets.partnerfleet.app/oq069lei35xcu3ptrjl99rok6upy)
- ![HubSpot](https://assets.partnerfleet.app/omhhhwu7oxci803ynxdjnheua3ad)
- ![G2 competitive signals in HubSpot](https://assets.partnerfleet.app/bfngq3x8evwxid25q9jmvtzk2b1n)

## Features
- **Improve lead scoring ** — Keep it fresh. G2’s Buyer Intent signals refresh daily and are sent directly to the corresponding HubSpot Properties. Factor G2 Intent signal volume into lead scoring, and your data-driven approach will help you act fast and miss fewer opportunities. 
- **Automate and streamline workflows** — Cut down on the manual data uploads. Once you’re integrated, Intent data properties can be used in your existing HubSpot workflows to trigger specific messaging that resonates. Build activities for every relevant G2 Intent signal to improve engagement. 
- **Target high value accounts  ** — Narrow your buyer focus. G2 Buyer Intent surfaces accounts that are actively researching your Profile, Comparisons, Competitors, and Categories, so you can create ultra-targeted lists and campaigns.
- **Nail your timing** — Drive pipeline and support retention efforts by filtering Intent data down by Category, Competitor, or Profile views to focus your outreach on accounts actively researching you or your category in real-time.

## Permissions
- Buyer Intent — Push — Company Properties
- Buyer Intent — Push — Contact & Company Insights
- Buyer Intent — Pull — Contact Activity 

## Next steps
- **Already a G2 customer? ** — To activate this integration, log in to my.G2 > Integrations Hub > HubSpot to get started. 
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a HubSpot customer yet?** — Get an exclusive HubSpot offer for G2 customers.  

## Resources
- [Chargebee Generates 280+ Leads with Buyer Intent](https://learn.g2.com/chargebee-generates-280-leads-with-g2-buyer-intent-data) — How Chargebee generated 280+ top of funnel leads and increased competitor campaign leads by 4x with G2 + HubSpot.
- [Enhance Lead Scoring and Targeting with G2 + HubSpot](https://learn.g2.com/g2-buyer-intent-hubspot-integration) — Build better workflows. Learn how to use G2 and HubSpot for more effective lead scoring and inbound marketing.
- [The Buyer Intent Playbook: Make the Most of Intent Data](https://learn.g2.com/buyer-intent-playbook) — Learn how to get G2 Buyer Intent in the hands of your revenue teams, make sense of the data, and put it to work.
- [The CEO Consult](https://sell.g2.com/the-ceo-consult) — Learn proven lessons from proven leaders at G2, GoCardless, and Chargebee on becoming "Best of" companies in the software technology space. 

## Details
- **Setup Video**: https://share.vidyard.com/watch/wAe4MxQB3uAebyyFW1L1b4
- **HubSpot Website**: https://www.hubspot.com/products/marketing?__hstc=171774463.777bd12b2e0116fefa860a8f3e6b5fc2.1623942739236.1628133162626.1628174358389.23&__hssc=171774463.3.1628174358389&__hsfp=687695579
- **HubSpot Community**: https://community.hubspot.com/t5/Marketing-Hub/ct-p/marketing?__hstc=171774463.777bd12b2e0116fefa860a8f3e6b5fc2.1623942739236.1628133162626.1628174358389.23&__hssc=171774463.3.1628174358389&__hsfp=687695579
- **HQ Location**: Cambridge, MA
- **Twitter**: @HubSpot

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