# LinkedIn Matched Audiences
> Build account segments based on G2 Buyer Intent to use for targeting through LinkedIn ads.

Canonical page: https://partnerhub.g2.com/integrations/linkedin-matched-audiences
Marketplace: G2
Last updated: 2026-09-03
Logo: https://assets.partnerfleet.app/l5vtnx9rzjx74ceiz4zf9baa75df

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand)
- Integration Type: G2 Buyer Intent, G2 Performance Analytics
- G2 Plan: Enterprise, Buyer Intent (add-on)
- Badge: Popular
- Rating: 4.0/5 (269 reviews)
- Website: [www.linkedin.com](https://www.linkedin.com/)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=linkedin-matched-audiences)

## About
The G2 integration for LinkedIn ads makes reaching professional audiences who are in the market for your technology solutions easier. Build intent-powered LinkedIn audience segments to target professionals at accounts showing interest in a product, company, category, and competitor on G2. Connect your G2 and LinkedIn Campaign Manager accounts through the G2 Integrations Hub.Create an audience with G2 Buyer Intent Data by focusing on the criteria and timelines that matter most to your business.The audiences will sync to LinkedIn Campaign Manager and update daily based on the latest Buyer Intent signals.Assign your G2 segment to your LinkedIn campaign and layer in any other relevant, native LinkedIn targeting criteria such as job title or location.Launch your campaign!Explore the Integration Guide for more information and activate the integration in my.G2.

## Screenshots
- [LinkedIn Matched Audiences (video)](https://youtu.be/tecJsAfTz1k)
- ![Retarget accounts on LinkedIn based on recent G2 activity](https://assets.partnerfleet.app/61cddiwguef11fbh52ifaeeg0iws)
- ![Drive acquisition among in-market buyers](https://assets.partnerfleet.app/hmq0rlir35tmprydduoo8misv3ax)
- ![Set your audience and review your data](https://assets.partnerfleet.app/28sq76gv0ajr4xoa3q7tib17qdfv)
- ![Unlock G2 Performance Analytics](https://assets.partnerfleet.app/6ir2yon27r2j4egfdlpffc1oa13j)

## Features
- **Reach decision makers ** — 4 out of 5 LinkedIn members drive business decisions, and LinkedIn is the most preferred network amongst professionals. Set criteria to target your ideal customer profile, and reach them at scale and with precision.
- **Power Intent and technographic data targeting  ** — Filters for G2 Stack, Buying Stage, and account Activity Level have been added to enhance targeting precision. Refine your audiences based on the specific software target accounts are using, and resonate with in-market buyers based on their position in the buying cycle. 
- **Build audiences at scale** — LinkedIn is the world's largest online professional community, making it easy to expand your account reach and hone in on professionals demonstrating active buying behavior on G2.
- **Leverage multiple data sources** — LinkedIn Matched Audiences allows you to further refine your targeting and market to a specific list of companies or contacts. Adding first and third-party data sources will drive ultra-targeted marketing acquisition to high-intent accounts. 
- **Unlock performance analytics** — See how G2 drives leads and gain insights into the performance of LinkedIn campaigns that leverage Audience Segments from G2 Buyer Intent data. 
- **Prevent churn using competitive buying signals** — G2 competitive Buyer Intent signals enable you to see which accounts on researching your competitors on G2. Match this with your customer audience to actively target and engage customers who may be researching your competitors. 

## Permissions
- G2 Buyer Intent  — Push — Company Name
- G2 Buyer Intent  — Push — Company Domain 

## Next steps
- **Already a G2 customer? ** — Activate this integration: log in to my.G2 > Integrations Hub > LinkedIn Matched Audiences.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a LinkedIn customer yet? ** — Get in touch with LinkedIn Marketing Solutions to schedule a demo.

## Resources
- [How to Win on LinkedIn using G2](https://sell.g2.com/linkedin-g2-buyer-intent?utm_source=partnerhub&utm_medium=web&utm_campaign=linkedin-partner-campaign-2024&utm_content=none&utm_term=none) — Sales and marketing teams that use G2 and LinkedIn together reach their ideal audience, faster. Discover how to find and connect with the decision makers who bring you one step closer to revenue.
- [Autodesk Case Study](https://learn.g2.com/g2-buyer-intent-and-linkedin-matched-audiences#three) — Learn how Autodesk leveraged this integration to increase their conversion rate from 19% to 26% and reduce their CPA by 25%.
- [Entomo Case Study](https://business.linkedin.com/marketing-solutions/case-studies/entomo ) — Learn how Entomo used G2 Buyer Intent in LinkedIn campaigns to retarget audiences who displayed buying intent and decrease CPL by 52%.

## Details
- **LinkedIn**: https://www.linkedin.com/company/1337/

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