# Marketo
> Get access to real-time Intent signals designed to help fill your pipeline and close deals.

Canonical page: https://partnerhub.g2.com/integrations/marketo
Marketplace: G2
Last updated: 2026-08-30
Logo: https://assets.partnerfleet.app/550873z76wch3k2kuw1kahytlmiy

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [- Strengthen Content Marketing](https://partnerhub.g2.com/t/solutions/marketing/strengthen-content-marketing), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline)
- Integration Type: G2 Buyer Intent
- G2 Plan: Professional, Enterprise, Buyer Intent (add-on)
- Rating: 4.1/5 (3149 reviews)
- Website: [business.adobe.com](https://business.adobe.com/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=marketo)

## About
When you sync G2 Buyer Intent with Marketo Engage, you give your marketing and sales teams access to real-time Intent signals that are designed to fill pipeline with qualified opportunities and close deals.Connect with Customer Success to opt-in to syncing Buyer Intent with Marketo.Create new fields in Marketo to map to your respective Buyer Intent data.Based on a match with the G2 domain, Buyer Intent will map to existing Leads, Accounts, and Contacts. Build dynamic Smart Lists to house Buyer Intent insights and inform relevant actions.Keep sales and marketing updated on intent activity and set up Sales Alerts, email campaigns, ABM, and more. Explore the Integration Guide to learn more or activate the integration in my.G2.

## Screenshots
- [Marketo (video)](https://share.vidyard.com/watch/mKbWkVHmYigNt5ai3xbD6D?)
- ![Marketo](https://assets.partnerfleet.app/3w93im0er6bwpseszs5gm3zn4v1j)
- ![Marketo](https://assets.partnerfleet.app/hftb30bha8ghkpdibcbf74p9r232)

## Features
- **Improve your lead scoring** — Refine your lead scoring model and add additional engagement information to accounts for your sales and marketing teams. Factor how many times an account has viewed your Profile or Category on G2 into their overall lead score to better prioritize activity. 
- **Create better, more relevant Smart Lists** — Filter your granular G2 Buyer Intent signals by Category, Competitor, or Profile views to develop ultra-targeted campaigns with relevant messaging to your buyers’ interests.
- **Nurture prospects at the right time** — G2 Buyer Intent syncs to Marketo in real-time, so you can trigger your outreach to accounts as they are actively researching you or your category. 
- **Launch retention and expansion campaigns** — Leverage Compare and Competitor Intent signals with your other account information, (i.e. current product uses, account health, etc.) to create robust Smart Lists that power customer-focused campaigns.

## Permissions
- G2 Domain — Push — Account
- G2 Buyer Intent  — Push — Account
- G2 Buyer Intent  — Push — Leads
- G2 Buyer Intent  — Push — People/Contacts

## Next steps
- **Already a G2 customer? ** — Activate this integration: log in to my.G2 > Integrations Hub > Marketo.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a Marketo customer yet? ** — Get in touch with someone at Marketo to schedule a demo. 

## Resources
- [How Marketers Can Utilize Intent Data](https://learn.g2.com/buyer-intent-playbook-marketing) — Learn how to leverage buyer intent data for growth marketing and driving demand generation.
- [The Buyer Intent Playbook: Make the Most of Intent Data](https://learn.g2.com/buyer-intent-playbook) — Integrate G2 Buyer Intent data with your systems, interpret the data, and create content with the insights.
- [How to Turn Intent Accounts into Contacts](https://learn.g2.com/turn-accounts-into-contacts) — Buyer Intent data supports revenue teams and helps craft a winning content strategy.

## Details
- **Year Founded**: 2006
- **Company Website**: https://www.marketo.com/
- **HQ Location**: San Jose, CA
- **LinkedIn**: https://www.linkedin.com/company/adobemarketoengage/

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