# Metadata
> Target high-intent accounts and spend more efficiently with ABM powered by G2 Buyer Intent.

Canonical page: https://partnerhub.g2.com/integrations/metadata
Marketplace: G2
Last updated: 2026-08-24
Logo: https://assets.partnerfleet.app/c26akmhfxvxenfsbfw0jmj5v8gf8

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [- Strengthen Content Marketing](https://partnerhub.g2.com/t/solutions/marketing/strengthen-content-marketing), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.6/5 (300 reviews)
- Website: [metadata.io](https://metadata.io/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=metadata)

## About
The G2 + Metadata integration helps B2B marketers generate more leads by auto-targeting buyers that are actively researching your Profile, Category, or Competitors on G2. Turn in-market leads into pipeline quicker than cold audiences.Connect your G2 Buyer Intent data to Metadata in order to build dynamic audiences.  Select a time frame of G2 Buyer Intent data signals you'd like to see in Metadata.Metadata will retrieve Buyer Intent accounts from G2, refresh every 24 hours, and update the audience. Ads will automatically target in-market buyers in your chosen channels.Get reporting that compares how well your G2 audiences are performing against other audiences.Activate the integration in my.G2.

## Screenshots
- ![Metadata Audience Type](https://assets.partnerfleet.app/6gns40iqhpz5ng4433cpqdyk7p68)
- ![G2 Intent - LinkedIn Native (Dynamic)](https://assets.partnerfleet.app/zjneut7rdxmpiskiz3obl853vfie)
- ![MetaMatch - G2 Intent (Dynamic)](https://assets.partnerfleet.app/fntcn07dnkz0tuko1wb8lr6bmii1)
- ![Metadata](https://assets.partnerfleet.app/qjcaycce2kalxmwa47s2n1aw0g2w)
- ![Audience Comparison Report](https://assets.partnerfleet.app/hesuufmaefh0etox44hspdmio0qr)
- ![Metadata Dashboard](https://assets.partnerfleet.app/pwjmk50r9ax83b67nok534zizf96)

## Features
- **Self-optimize campaigns** — Metadata logic will add and remove accounts from custom audiences  as behaviors change, making it easier to experiment and optimize for performance and revenue.
- **Focus on the fun stuff** — With manual and repetitive work behind you, it’s easier to shift your focus to strategy and building powerful creative. 
- **Generate qualified pipeline ** — Serving targeted ads to buyers actively researching G2 presence in real-time will get better buyers into your pipeline and accelerate your sales cycle.
- **Test go-to-market messaging** — Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging.

## Next steps
- **Already a G2 customer? ** — Activate this integration: log in to my.G2 > Integrations Hub > Metadata.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a Metadata customer yet? ** — Get in touch with someone at Metadata to schedule a demo. 

## Resources
- [How Metadata uses G2 Buyer Intent](https://learn.g2.com/case-study-metadata-lowers-cpl) — Learn how Metadata activated the G2 Buyer Intent integration and lowered their CPL by 42%.
- [G2 + Metadata integration blog](https://metadata.io/resources/blog/you-can-now-target-g2-intent-audiences-directly-in-metadata/) — Learn more about the integration and set up your own intent-driven campaigns.
- [DemandGen U](https://metadata.io/resources/podcasts/demand-gen-u/) — The Demand Gen U podcast is all about helping you become a better marketer. 

## Details
- **Year Founded**: 2015
- **HQ Location**: San Francisco, CA
- **Linkedin**: https://www.linkedin.com/company/6391875/

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