# PathFactory
> Enable buyers and validate marketing claims with G2 Content in PathFactory Content Tracks.

Canonical page: https://partnerhub.g2.com/integrations/pathfactory
Marketplace: G2
Last updated: 2026-08-21
Logo: https://assets.partnerfleet.app/4itnb4fwc8afgz7zvd1t37ak9w6b

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Strengthen Content Marketing](https://partnerhub.g2.com/t/solutions/marketing/strengthen-content-marketing), [- Customer Advocacy](https://partnerhub.g2.com/t/solutions/marketing/customer-advocacy)
- Integration Type: G2 Content
- G2 Plan: Professional, Enterprise
- Rating: 4.4/5 (203 reviews)
- Website: [www.pathfactory.com](https://www.pathfactory.com/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=pathfactory)

## About
Include G2 Reviews, Reports, Quotes, Reference Pages, and Video testimonials into PathFactory Content Tracks to aid buyer decisions. Let your biggest advocates provide social proof for your future customers. Create a G2 Reference Page with relevant reviews and content from your G2 Profile.Add G2 Content, including Reference Pages, Reviews, and Reports to your PathFactory Content Library.Select the Content Tracks to showcase your various pieces of content to your buyers.Track ROI and revenue influence of G2 Content in Path Analytics. Learn more and get started with this integration in my.G2.

## Screenshots
- ![PathFactory](https://assets.partnerfleet.app/3riyxfnedzdmc9vcfrash753c7ga)
- ![PathFactory](https://assets.partnerfleet.app/nydopkd98eak7v9re5fx4ipzw0x6)

## Features
- **Validate and personalize your content marketing** — Appeal to each prospect's unique set of challenges, news, and use cases. Select only the relevant content to your buyers to display in Content Tracks. 
- **Measure the influence of G2 Content** — Path Analytics helps you understand exactly when G2 Content plays a role in the purchasing process. View how much time buyers spend consuming your displayed content and how much it contributes to pipeline and revenue.
- **Maximize your investment in G2** — You’re likely already using G2 in your marketing today. Automate the content sharing process and get more eyeballs on those hard-earned reviews by incorporating them into more of your marketing strategy.

## Permissions
- G2 Content — Both — Content Library
- G2 Reviews — Push — Content Library
- G2 Content — Push — Content Tracks
- G2 Reviews — Both — Content Tracks

## Next steps
- **Already a G2 customer? ** — Activate this integration: log in to my.G2 > Integrations Hub > PathFactory.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a PathFactory customer yet? ** — Get in touch with someone at PathFactory to schedule a demo.

## Resources
- [Enable Buyers with User Generated Content](https://www.pathfactory.com/blog/pathfactory-g2-user-generated-content/) — Learn how to facilitate buyer enablement and create a more frictionless buying experience. 
- [G2 + PathFactory: Buyer Enablement](https://company.g2.com/news/g2-pathfactory-integration) — Learn more about this integration and how to aid buyers throughout their research journey.
- [The Ultimate Playbook for Leveraging G2 Content](https://learn.g2.com/g2-content) — Learn more about G2 Content and allow your customer voice to do the selling for you.

## Details
- **Year Founded**: 2012
- **HQ Location**: Toronto, Canada
- **LinkedIn**: https://www.linkedin.com/company/pathfactory/
- **PathFactory Support Docs**: https://nook.pathfactory.com/nook/s/login/?ec=302&startURL=%2Fnook%2Fs%2Farticle%2Fadd-content

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