# RollWorks
> Target high-intent accounts and spend more efficiently with ABM powered by G2 Buyer Intent.

Canonical page: https://partnerhub.g2.com/integrations/rollworks
Marketplace: G2
Last updated: 2026-09-02
Logo: https://assets.partnerfleet.app/a1v18j48ubt8adlw9qu90210yphn

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline)
- Integration Type: G2 Buyer Intent
- G2 Plan: Buyer Intent (add-on)
- Rating: 4.3/5 (655 reviews)
- Website: [www.rollworks.com](https://www.rollworks.com/)

## Call to actions
- [Learn More](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=rollworks)

## About
Leverage G2 Buyer Intent with RollWorks’ ABM Platform to shine a light on buyer behavior, identify high-intent accounts, and auto-target ideal customer profiles.Through a simple API setup, G2 Buyer Intent data generates dynamic and static audiences in RollWorks. High-intent accounts bucket into their appropriate RollWorks Journey Stages based on their research behaviors on G2.com. Create relevant ABM Campaigns to meet buyers where they are in their journey and measure performance directly in RollWorks.Explore the Integration Guide to learn more and activate the integration in my.G2.

## Screenshots
- ![RollWorks](https://assets.partnerfleet.app/i6ridf4461qlp3ilqbpor04fex70)
- ![RollWorks](https://assets.partnerfleet.app/phlrk05ysv9se8nd5whi1gm923f3)
- ![RollWorks](https://assets.partnerfleet.app/wxjcqskhxd4op440it3l4is0w1tj)
- ![RollWorks](https://assets.partnerfleet.app/usrk5gardwzq1yl9wctc7blaez27)
- ![RollWorks](https://assets.partnerfleet.app/oq2ti5k8spc6z6mlwxrzev4oi31p)
- ![RollWorks](https://assets.partnerfleet.app/p1lwqud0qufvi1m670hrz93769x5)

## Features
- **Streamline workflows ** — Cut down on manual data uploads and leverage the contextual detail of G2 Buyer Intent directly in your demand generation platform.
- **Reduce waste and boost efficiency** —  Timing is everything. G2 Buyer Intent surfaces accounts actively researching your Profile, Comparisons, Competitors, and Categories, so you can focus your dollars on high-intent accounts and watch ROAS grow. 
- **Resonate with accounts that matter ** — Cut right to the chase, knowing what message your accounts want to hear right now. Build campaigns for every relevant G2 Intent signal to improve engagement. 

## Permissions
- G2 Buyer Intent  — Both — Journey Events
- G2 Buyer Intent  — Both — Journey Stages
- G2 Buyer Intent  — Pull — Accounts (Lists and Groups)

## Next steps
- **Already a G2 customer? ** —  Activate this integration: log in to my.G2 > Integrations Hub > RollWorks.
- **Not a G2 customer yet? ** — Talk to a rep today to get access to this integration.
- **Not a RollWorks customer yet?** — Get in touch with someone at RollWorks to schedule a demo. 

## Resources
- [BetterCloud Grows Deal Size by 81%](https://sell.g2.com/case-studies/bettercloud-rollworks-buyer-intent) — Discover how BetterCloud used the G2 + RollWorks integration to increase opportunity creation, close deals 36% faster, and increase average deal size by 2.5x with intent-driven campaigns. 
- [G2 Buyer Intent and RollWorks ABM](https://www.rollworks.com/resources/blog/introducing-g2-buyer-intent-to-power-abm-throughout-the-entire-lifecycle ) — With G2 Buyer Intent in RollWorks, customers have more data to power their ABM strategies.
- [The B2B Marketer's Guide to ABM](https://www.rollworks.com/resources/guides-reports/the-b2b-marketer-s-guide-to-abm) —  RollWorks' guide shares how to make ABM work for you (no matter your company’s size or budget). 
- [ABM Buyer's Guide](https://sell.g2.com/abm-integration-buyers-guide?hs_pdf) — Find the best fit ABM platform for you, and join 67% of businesses implementing ABM.

## Details
- **Year Founded**: 2007
- **HQ Location**: San Francisco, California
- **Linkedin**: https://www.linkedin.com/company/11405372/

## Related partners
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- [Factors.ai](https://partnerhub.g2.com/integrations/factors-ai) — Measure G2 Buyer Intent ROI and attribute G2 intent signals to revenue throughout the customer journey. · Rating: 4.5/5 (220 reviews) · Logo: https://assets.partnerfleet.app/z6ir0l2ee2fg9038krb7hhfws4h1
- [Dreamdata](https://partnerhub.g2.com/integrations/dreamdata) — Measure G2 Buyer Intent ROI and attribute G2 intent signals to revenue throughout the customer journey. · Rating: 4.7/5 (270 reviews) · Logo: https://assets.partnerfleet.app/4x71uoxsgpw2t9l4ts8re90l59hr