# ZoomInfo 
> Identify, engage, and convert in-market software buyers.

Canonical page: https://partnerhub.g2.com/integrations/zoominfo
Marketplace: G2
Last updated: 2026-08-29
Logo: https://assets.partnerfleet.app/quylgd6wq2hjs3lyjh1vngchhhui

## At a glance
- Search by Objective: [Marketing](https://partnerhub.g2.com/t/solutions/marketing), [- Optimize ABM and Campaigns](https://partnerhub.g2.com/t/solutions/marketing/optimize-abm-and-campaigns), [- Identify Market Demand](https://partnerhub.g2.com/t/solutions/marketing/identify-market-demand), [Sales](https://partnerhub.g2.com/t/solutions/sales), [- Build Pipeline](https://partnerhub.g2.com/t/solutions/sales/build-pipeline), [- Prioritize and Automate Sales Engagement](https://partnerhub.g2.com/t/solutions/sales/prioritize-and-automate-sales-engagement), [- Harness Sales Intelligence](https://partnerhub.g2.com/t/solutions/sales/harness-sales-intelligence), [Customer Success](https://partnerhub.g2.com/t/solutions/customer-success), [- Engage and Empower Customers](https://partnerhub.g2.com/t/solutions/customer-success/engage-and-empower-customers)
- Integration Type: G2 Buyer Intent, G2 Syndication
- G2 Plan: Buyer Intent (add-on)
- Badge: Popular
- Rating: 4.5/5 (9114 reviews)
- Website: [www.zoominfo.com](https://www.zoominfo.com/)

## Call to actions
- [Request a Demo](https://sell.g2.com/request-a-demo?&utm_campaign=partner-hub&utm_content=zoominfo)

## About
In ZoomInfo Sales and Marketing: Bring G2 Buyer Intent into ZoomInfo to operationalize your mission critical Intent data in Sales and/or Marketing. Prioritize action to prospects and companies actively in-market for your products and improve account engagement.  Log in to my.G2 from ZoomInfo’s Admin Portal to connect your G2 Buyer Intent data to Sales and/or Marketing*.G2 Buyer Intent data* updates daily in ZoomInfo’s operating systems.Search for accounts and contacts with G2 Buyer Intent. Layer additional ZoomInfo data attributes to fine-tune audience specifications and fit your ideal customer profile. Optimize sales productivity and marketing targeting with a holistic intent data-driven strategy. *Based on your subscribed packages with G2 and ZoomInfoExplore the Integration Guide to learn more or get started with the integration in my.G2.ZoomInfo Suggested Contacts in my.G2: Trial ZoomInfo for free for 6 months! Access contact data for decision makers at accounts showing high buying intent for you, directly in my.G2. Configure your ideal customer profile (ICP) by selecting Department, Job Function, Management level,Country, and State for the individuals you want to engage.Once intent is detected on G2, Suggested Contacts will appear in the Account Details for the corresponding company doing research. Users receive 50 free contacts per user per month, for 6 months.Explore the Integration Guide to learn more or get started with the integration in my.G2.

## Screenshots
- [ZoomInfo (video)](https://youtu.be/ULO5-wVy574)
- ![ZoomInfo](https://assets.partnerfleet.app/60asy0f2x6mk6wzbghs7uwgc5sq6)
- ![ZoomInfo](https://assets.partnerfleet.app/74e7sv4snzu2z4t0dra03v0fjn4n)
- ![ZoomInfo](https://assets.partnerfleet.app/ekekhvugex2ajfqi1in2i3gm9894)
- ![ZoomInfo](https://assets.partnerfleet.app/c0o5etia96n8miqvxskagxd477ut)
- ![ZoomInfo](https://assets.partnerfleet.app/oxmm3h0edc54uzs3b3k3hz3rlou1)
- ![ZoomInfo](https://assets.partnerfleet.app/l1b5a61vqqu268e58t8pbk62zmbc)
- ![ZoomInfo](https://assets.partnerfleet.app/qckyvv4j7ezc0mntwsopjwzhmq0o)
- ![ZoomInfo](https://assets.partnerfleet.app/gz62h12tzveqd6cybr825mxfq5gs)
- ![ZoomInfo](https://assets.partnerfleet.app/sibgtaykozb0mvr5asjdud3ktsc8)

## Features
- **Find contacts at your high intent accounts** — Match the accounts showing buying intent for your software on G2, with decision maker contact information in ZoomInfo Sales. Use additional filters, such as job title and geography to ensure your outreach goes to your target persona.
- **Personalize outreach to nurture accounts and prevent churn** — Gain insight into which pages on G2 and business topics from ZoomInfo are front-of-mind for your customers and/or prospects. Send relevant outreach based on their journeys, such as product-specific resources for accounts visiting your G2 profile, or a solution-focused message for accounts exploring alternatives.
- **Prioritize sales-ready prospects** — Buyer Intent data from G2 tells you which accounts are researching your products, competitors, and categories on G2.  Having access to those accounts in ZoomInfo Sales provides a seamless transition from prospect discovery to automated outreach. 
- **Create Intent-driven ABM segments** —  G2 Buyer Intent data will dynamically populate your account segments upon each Intent signal.  Ad campaigns trigger a pre-built campaign accordingly.
- **Target and engage in-market accounts** — Fill your funnel with companies that are interested in your specific product and industry and have a high purchase propensity. G2 Buyer Intent filters in ZoomInfo Marketing ensure that campaigns target the accounts looking at your products, categories, and competitors on G2.com.
- **Optimize ad spend and increase ROAS** — Layer additional ZoomInfo ICP and technographic filters, on top of G2 Buyer Intent data, to trigger ZoomInfo Marketing campaigns exactly when buyers are in-market, and to the right people. Capture your most valuable and convertible pipeline.

## Permissions
- G2 Buyer Intent  — Push to Partner — ZoomInfo Sales
- G2 Buyer Intent  — Push to Partner — ZoomInfo Marketing Audiences
- G2 Buyer Intent  — Pull from Partner — Suggested B2B Contacts

## Next steps
- **Already a G2 customer? ** — To activate this integration, log in to my.G2  > Integrations Hub > ZoomInfo to get started.
- **Not a G2 customer yet?** — Talk to a rep today to get access to this integration.
- **Not a ZoomInfo customer yet? ** — Get in touch with someone at ZoomInfo to schedule a demo. 

## Resources
- [G2 + ZoomInfo Offers More Precise Ways to Target Buyers](https://learn.g2.com/g2-integrates-with-zoominfo) — G2 Buyer Intent data integrates with ZoomInfo Sales and ZoomInfo Marketing to allow mutual customers to rapidly identify and target in-market decision makers.
- [5 Tips to Crush Your Intent Data Goals](https://learn.g2.com/how-to-crush-intent-data-goals) — This webinar recap offers tips from G2 and ZoomInfo on best practices and key considerations for crafting robust intent data strategies. 
- [Intent-driven Campaigns​ and Strategy](https://sell.g2.com/g2-zoominfo-art-science-intent-campaigns-recording) — Hear from the VP of Revenue Marketing at G2, and SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
- [ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2](https://sell.g2.com/case-studies/zoominfo-buyer-intent-conversion-rate) — Learn how layering G2 Buyer Intent data allows ZoomInfo to secure higher quality, but less expensive, leads.

## Details
- **LinkedIn**: https://www.linkedin.com/company/zoominfo/
- **Year Founded**: 2007
- **HQ Location**: Vancouver, WA

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