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G2 Buyer Intent + Dreamdata Integration

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  • Identify accounts with active intent for your product, category, and competitors on G2
  • Connect G2 Buyer Intent signals to opportunity, conversion, and revenue data with Dreamdata’s multi-touch attribution
  • Optimize and automate marketing efforts with confidence

The G2 + Dreamdata integration is available for G2 Buyer Intent customers who are also Dreamdata customers. 

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How it Works

G2 Buyer Intent + Dreamdata enables marketers to prove and scale the impact of G2 data at every stage of their funnel.

Through a simple G2 API Token setup, Dreamdata automatically collects and models go-to-market data enabling B2B marketing teams to:
  1. Visualize every G2 touchpoint in an account's journey with Dreamdata’s Customer Journeys timeline.
  2. Measure the ROI of your G2 spend and see its impact on pipeline and revenue with account-based, data-driven attribution.
  3. Use G2 Buyer Intent data to build custom audiences and automatically sync them to LinkedIn and Google Ads.
  4. Reveal all companies showing high-intent signals across your website, LinkedIn ads, and G2, in order to uncover hidden demand ahead of your competitors.’

Explore the Integration Guide to learn more or get started with the integration in my.G2.

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Business Impact

Understand G2’s influence on B2B customer journeys

Track every account-level G2 touchpoint in your B2B customer journeys by seeing when and where G2 signals occur, allowing you to optimize your targeting campaigns and nurture deals down the funnel.

Measure G2’s impact on revenue

Discover the ROI and impact of your G2 investment across every stage of your funnel. Compare its performance against other marketing efforts, from paid campaigns to offline events, so you can optimize your spend and confidently report on results.

Reach prospects before your competitors

Engage high-intent prospects faster by creating precise retargeting audiences from G2 and other intent data sources. Automatically sync these audiences to LinkedIn and Google Ads to connect with them ahead of your competition.

Data Exchange

Data

G2 Buyer Intent

G2 Buyer Intent

Dreamdata
Dreamdata
Data

Performance Attribution

Performance Attribution

Customer Journeys

Customer Journeys

Audience Hub

Audience Hub

B2B Benchmarks

B2B Benchmarks

Reveal

Reveal

Digital, Revenue, and Content Analytics

Digital, Revenue, and Content Analytics

Next Steps

Not a G2 Customer yet?

Talk to a rep today to get access to this integration.

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Dreamdata.

Not a Dreamdata customer yet?

Get in touch with someone at Dreamdata to schedule a demo. 

Resources

About the Partner

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