G2 CRM Connector + Salesforce
- Sync G2 data with Salesforce® to automate and increase visibility of crucial insights
- Create intent-driven workflows to trigger sales and customer success actions
- Measure the impact and influence of G2
This integration is available to G2 customers who have purchased the Salesforce Connector app.
How it Works
G2 Buyer Intent: The G2 Connector for Salesforce makes it easier than ever for teams to identify active buyers looking for software and services like yours on G2.
- G2 captures Buyer Intent signals on accounts conducting relevant research on G2.
- Account-level information is sent to Salesforce in real-time.
- Salesforce identifies by domain and matches data to existing Salesforce account records.
- Set up workflows and automation rules so you can take action immediately.
- Collect reviews from your customers.
- Map reviews to your Customer Accounts in Salesforce.
- Use Reviews to influence buyers, engage customers, or calculate customer health scores.
- Identify your target audiences’ needs and challenges.
- Create a custom Reference landing page with relevant G2 Reviews and quotes.
- Access all Reference Pages created by your organization directly in Salesforce.
- Easily share custom-built pages with the right prospect or customer audience.
- Access Licensed Content from Salesforce.
- Organize the content to make it easy to navigate and share with your company’s Salesforce users.
- Send the preferred G2 Licensed Report to prospects and customers.
Discover new in-market accounts
Identify churn risk and opportunities for account growth
Streamline access to marketing and sales enablement content
G2 Buyer Intent
G2 Buyer Intent
Watch the webinar