G2 CRM Connector + Salesforce
- Sync G2 data with Salesforce® to automate and increase visibility of crucial insights
- Create intent-driven workflows to trigger sales and customer success actions
- Measure the impact and influence of G2
This integration is available to G2 customers who have purchased the Salesforce Connector app.
How it Works
Measure the impact and influence that G2 has on your customers, buyers, pipeline, brand, and business. G2 CRM Connector is the fastest, easiest way to get all of your G2 Intent data, Reviews, and Content in front of your Sales and Customer Success teams.
G2 Buyer Intent: The G2 Connector for Salesforce makes it easier than ever for teams to identify active buyers looking for software and services like yours on G2.
G2 Buyer Intent: The G2 Connector for Salesforce makes it easier than ever for teams to identify active buyers looking for software and services like yours on G2.
- G2 captures Buyer Intent signals on accounts conducting relevant research on G2.
- Account-level information is sent to Salesforce in real-time.
- Salesforce identifies by domain and matches data to existing Salesforce account records.
- Set up workflows and automation rules so you can take action immediately.
- Collect reviews from your customers.
- Map reviews to your Customer Accounts in Salesforce.
- Use Reviews to influence buyers, engage customers, or calculate customer health scores.
- Identify your target audiences’ needs and challenges.
- Create a custom Reference landing page with relevant G2 Reviews and quotes.
- Access all Reference Pages created by your organization directly in Salesforce.
- Easily share custom-built pages with the right prospect or customer audience.
- Access Licensed Content from Salesforce.
- Organize the content to make it easy to navigate and share with your company’s Salesforce users.
- Send the preferred G2 Licensed Report to prospects and customers.
Screenshots
Business Impact
Prioritize accounts
Use G2 signals to identify in-market buyers. Focus sales attention on active accounts to increase conversion rates. Associate a weight to G2 visits according to their signal strength to incorporate with other Intent data sources.
Discover new in-market accounts
Filter out G2 Buyer Intent organizations that didn’t match to existing Salesforce Accounts to identify new target companies that have recently shown interest in you and your competitors on G2.
Identify churn risk and opportunities for account growth
Context from G2 helps build Customer Success. Notify customer account teams when a current customer is looking for alternatives to your product, comparing you against competitors, or viewing other pages related to your category on G2.
Streamline access to marketing and sales enablement content
Share G2.com Reviews with the world, directly from Salesforce. Go a step further and create Reference Pages that highlight those reviews in an appealing, easily configurable package.
Data Exchange
Data
G2 Domain
G2 Domain
G2 Buyer Intent
G2 Buyer Intent
Data
Accounts
Accounts
Leads
Leads
Contacts
Contacts
Next Steps
Already a G2 customer?
Contact your CSM to get access or get started in my.G2 > Integrations > Salesforce.
Not a G2 customer yet?
Talk to a rep today to get access to this integration.
Resources
About the Partner
Details
HQ Location:
San Francisco, CA
Year Founded:
1999