G2 Buyer Intent + Factors.ai Integration
- View account intent signal timelines when they’re showing active buyer intent on G2
- Build targeting segments, score accounts, and analyze deal influence
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Automatically activate G2-engaged accounts
The G2 + Factors.ai integration is available for G2 Buyer Intent customers who are also Factors.ai customers.Â
How it Works
G2 Buyer Intent + Factors.ai identifies anonymous account activity and tracks their cross-channel behavioral signals to better attribute and measure ROI with G2.Â
Through a simple G2 API Token setup, Factors.ai receives G2 Buyer Intent data and maps it alongside 1st and 3rd party signals to empower multi-channel activation.Â
Enable this integration to:
- Construct a unified timeline of your G2 intent signals alongside cross-channel data sources like LinkedIn ad views, website activity, emails, events, and product engagement.Â
- Measure the ROI of your G2 investment and see specific signals’ influence on pipeline and revenue.
- Activate G2-engaged accounts automatically with sales alerts, LinkedIn and Google audience sync, and intent-based campaigns. Â
Learn more or get started with the integration in my.G2.
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Business Impact
Measure G2’s impact on conversions and pipeline
Connect the dots between individual buyer journey activities when they are occurring in active pipeline opportunities, and the ultimate outcome. Calculate exact ROI from G2 Buyer Intent when revenue is won or lost from G2-engaged accounts.Â
Unify cross-channel intent signals in a single timeline
Buyer intent activity occurs throughout your funnel, across 1st, 2nd, and 3rd party data sources. Build a holistic timeline of your G2 intent signals, advertising views, website engagements, and more.Â
Build target segments, score accounts, and increase conversions
Accounts that show buying intent on G2 are 2x more likely to convert. Identify these accounts, qualify them, segment them, and track their behaviors in automated campaigns.Â
Next Steps
Already a G2 customer?
To activate this integration, log in to my.G2Â > Integrations Hub > Factors.ai to get started.
Not a G2 Customer yet?
Talk to a rep today to get access to this integration.
Not a Factors.ai customer yet?
Get in touch with someone at Factors.ai to schedule a demo.Â
