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G2 Buyer Intent + Gainsight Integration


  • Monitor your customers' research activity on G2
  • Use customer behaviors and Intent signals as a component of your Customer Health scores
  • Empower Customer Success teams to engage at-risk customers or advocates with critical timing

This integration is available to G2 customers who have Gainsight and the G2 CRM Connector for Salesforce.  

Learn More

How it Works

Add G2 Buyer Intent and Review data as a fundamental component of Gainsight Customer Health scores. Trigger Customer Health alerts to the applicable Customer Success team through Salesforce Connector when customers are showing relevant behaviors on G2.

  1. Activate the integration in my.G2.
  2. Set up actions based on buyer behaviors and Intent signals to send to Gainsight. 
  3. Contact your Gainsight CSM to enable this integration in your account.
  4. Through the Salesforce Connector App, Gainsight Customer Health scores map to Salesforce Accounts.
  5. Gain a 360-view of each customer account in Salesforce.

Learn more and activate the integration in my.G2.


Business Impact

Identify at-risk accounts

G2 Buyer Intent signals tell you when current customers are evaluating your G2 Profile, Category, Comparisons, and Competitors. Get a Gainsight alert every time your current customers are conducting competitive research on G2 so you can take action.

Capture customer sentiment

Understand and gauge customer satisfaction in real-time. Automatically route your G2 Reviews to Gainsight to identify brand advocates or at-risk accounts as they emerge.

Turn customers into advocates

Are you getting the most out of your best customer relationships? Leverage Gainsight’s highest Customer Health scores to engage your most satisfied customers. Gather more reviews on your G2 profile and foster trust and transparency with new buyers.

Data Exchange


G2 Buyer Intent

G2 Buyer Intent


Gainsight Customer Health scores

Gainsight Customer Health scores

Salesforce CRM Connector - Accounts

Salesforce CRM Connector - Accounts

Next Steps

Already a G2 customer?

To activate this integration, log in to my.G2 > Integrations Hub > Gainsight to get started.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Gainsight customer yet?

Get in touch with someone at Gainsight to schedule a demo.


About the Partner

Quick Links


Year Founded: 2009
HQ Location: San Francisco, CA


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