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G2 Buyer Intent + Gong Integration


  • Identify accounts showing purchase intent for your products and competitors on G2
  • Create targeted outreach using intent insights
  • Receive AI-driven automation and guidance to craft the winning sales formula
This integration is available to all G2 Buyer Intent customers who have access to Gong Deals and/or Engage modules.  

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How it Works

G2 Buyer Intent + Gong do the heavy-lifting to surface crucial account intelligence and craft the winning sales formula. Data and AI-driven insights from G2 power targeted and personalized guidance in Gong. Harness buyer behavior and purchase intent signals from G2 to capitalize on revenue opportunities as soon as they’re detectable.

  1. Sync G2 Buyer Intent with Gong.
  2. G2 Buyer Intent data, including Profile views, Product Comparisons, and Alternative/Competitor views are surfaced in the corresponding Account details in Gong.
  3. View accounts showing intent for in-pipeline opportunities in Gong Deals. 
  4. View G2 Buyer Intent recent engagements and activity Gong Engage. 
  5. New Buyer Intent data is refreshed in Gong every 24 hours.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Identify low-hanging fruit revenue opportunities

90M+ people visit G2 each year to discover tools and solutions to make an informed purchase for their business. The timeline of intent behaviors in Gong gives you the context you need to reach out to buyers in their active purchase journey.

Build highly engaging, targeted account outreach

Personalize engagement with data-driven account intelligence that reimagines the traditional sales process. Get a single view of each account in your pipeline and/or book, as well as recommended contacts to reach out to based on historical data combined with G2 Intent signals. 

Centralize team workflows and improve team attainment

Guide reps’ attention to the deal insights that matter most. Whether accounts are engaging with your products, category, or competitors on G2, you’ll get a comprehensive view of in-pipeline accounts. Managers can direct their team to act ASAP and guide them to the deals with the highest likelihood to close.

Improve sales efficiency and escalate sales cycles

AI-driven automation and guidance navigates every deal through its unique and complex cycle. Increase reps' productivity with prioritized deals in Engage based on those in-market on G2. Let Gong do the heavy lifting and put sellers in the position to win more deals, faster.

Data Exchange


G2 Buyer Intent

G2 Buyer Intent






Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Gong to get started.

Not a G2 Customer yet?

Talk to a rep today to get access to this integration.

Not a Gong customer yet?

Get in touch with someone at Gong to schedule a demo.


About the Partner

Quick Links


Year Founded: 2015
HQ Location: San Francisco, CA


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