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G2 Buyer Intent + HubSpot Integration


  • Capture real-time buying signals from G2 
  • Add purchase-ready accounts to your HubSpot workflows and notifications
  • Target more effectively and close more deals

​​The HubSpot integration is available to all G2 Buyer Intent customers who are also customers of HubSpot.

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How it Works

G2 Buyer Intent + HubSpot enhances your marketing and sales workflows by helping you capture more opportunities to attract, close, and retain customers.

  1. Sync G2 Buyer Intent to your HubSpot Company Properties.
  2. Select Ideal Customer Profile filters to align the companies sent from G2 to your preferred account characteristics.
  3. G2 sends Buyer Intent accounts and the actions they took to HubSpot.
  4. Accounts are matched to your HubSpot CRM contacts.
  5. If the feature is enabled, net-new accounts are added to your HubSpot CRM.
  6. Targeted campaigns automatically trigger to those contacts in HubSpot.

Explore the Integration Guide or Setup Video to learn more. Or, activate the integration in my.G2.


Business Impact

Improve lead scoring

Keep it fresh. G2’s Buyer Intent signals refresh daily and are sent directly to the corresponding HubSpot Properties. Factor G2 Intent signal volume into lead scoring, and your data-driven approach will help you act fast and miss fewer opportunities. 

Automate and streamline workflows

Cut down on the manual data uploads. Once you’re integrated, Intent data properties can be used in your existing HubSpot workflows to trigger specific messaging that resonates. Build activities for every relevant G2 Intent signal to improve engagement. 

Target high value accounts

Narrow your buyer focus. G2 Buyer Intent surfaces accounts that are actively researching your Profile, Comparisons, Competitors, and Categories, so you can create ultra-targeted lists and campaigns.

Nail your timing

Drive pipeline and support retention efforts by filtering Intent data down by Category, Competitor, or Profile views to focus your outreach on accounts actively researching you or your category in real-time.

Data Exchange


Buyer Intent

Buyer Intent


Company Properties

Company Properties

Contact & Company Insights

Contact & Company Insights

Contact Activity

Contact Activity

Next Steps

Already a G2 customer?

To activate this integration, log in to my.G2 > Integrations Hub > HubSpot to get started. 

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a HubSpot customer yet?

Get an exclusive HubSpot offer for G2 customers.  


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