G2 Buyer Intent + HubSpot Integration
- Capture real-time buying signals from G2
- Add purchase-ready accounts to your workflows
- Target more effectively and close more deals
The HubSpot integration is available to all G2 Buyer Intent customers who are also customers of HubSpot.
How it Works
G2 Buyer Intent + HubSpot enhances your marketing and sales workflows by helping you capture more opportunities to attract, close, and retain customers.
- Sync G2 Buyer Intent to your HubSpot Company Properties.
- G2 sends Buyer Intent accounts and the actions they took to HubSpot.
- Accounts are matched to your HubSpot CRM contacts.
- If the feature is enabled, net-new accounts are added to your HubSpot CRM.
- Targeted campaigns automatically trigger to those contacts in HubSpot.
Explore the Integration Guide or Setup Video to learn more. Or, activate the integration in my.G2.
Improve lead scoring
Keep it fresh. G2’s Buyer Intent signals refresh daily and are sent directly to the corresponding HubSpot Properties. Factor G2 Intent signal volume into lead scoring, and your data-driven approach will help you act fast and miss fewer opportunities.
Automate and streamline workflows
Cut down on the manual data uploads. Once you’re integrated, Intent data properties can be used in your existing HubSpot workflows to trigger specific messaging that resonates. Build activities for every relevant G2 Intent signal to improve engagement.
Target high value accounts
Narrow your buyer focus. G2 Buyer Intent surfaces accounts that are actively researching your Profile, Comparisons, Competitors, and Categories, so you can create ultra-targeted lists and campaigns.
Nail your timing
Drive pipeline and support retention efforts by filtering Intent data down by Category, Competitor, or Profile views to focus your outreach on accounts actively researching you or your category in real-time.
Contact & Company Insights
Contact & Company Insights
Already a G2 customer?
To activate this integration, log in to my.G2 > Integrations Hub > HubSpot to get started.
Not a G2 customer yet?
Talk to a rep today to get access to this integration.
Not a HubSpot customer yet?
Get an exclusive HubSpot offer for G2 customers.
Chargebee Generates 280+ Leads with Buyer Intent
How Chargebee generated 280+ top of funnel leads and increased competitor campaign leads by 4x with G2 + HubSpot.
Read case study
Enhance Lead Scoring and Targeting with G2 + HubSpot
Build better workflows. Learn how to use G2 and HubSpot for more effective lead scoring and inbound marketing.
Read the blog
The Buyer Intent Playbook: Make the Most of Intent Data
Learn how to get G2 Buyer Intent in the hands of your revenue teams, make sense of the data, and put it to work.
Get the playbook
About the Partner
HQ Location: Cambridge, MA