G2 CRM Connector + LeanData Integration
- Identify accounts conducting relevant research on G2
- Sync G2 Buyer Intent to the correct Salesforce accounts
- Seamlessly employ data hygiene best practices and eliminate added noise in SalesforceÂ
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​​​​This integration is available to G2 customers who are also LeanData customers and have the G2 CRM Connector for Salesforce. Â
​​​​This integration is available to G2 customers who are also LeanData customers and have the G2 CRM Connector for Salesforce. Â
How it Works
The G2 CRM Connector + LeanData automates and improves the accuracy of account matches by as much as 83%, according to joint customers. The integration auto-verifies if any company names shown in your G2 Buyer Intent match an existing account in Salesforce.
- G2 uncovers companies researching your product, category, or competitor.Â
- Sync your G2 and LeanData accounts to make your Buyer Intent data more accurate.
- LeanData will automatically match G2 Buyer Intent accounts with the corresponding, existing accounts in Salesforce – in seconds.
- Avoid wasting time on manually verifying G2 company name <> Salesforce Account name matches.
Explore the Integration Guide to learn more and activate the integration in my.G2.
Media
Business Impact
Increase Salesforce account matches
Improve the mapping of Buyer Intent activity with accounts already in Salesforce by as much as 83%.
Enhance buyer insights with context from Salesforce
Utilize LeanData’s advanced matching algorithm to determine the best-matched accounts based on the G2 company name sent to your Salesforce instance.
Drive operational efficiency
Reduce time wasted manually mapping accounts between G2 and Salesforce.
Data Exchange
Data
G2 Buyer Intent
G2 Buyer Intent
Data
G2 CRM Connector for Salesforce
G2 CRM Connector for Salesforce
Salesforce Accounts
Salesforce Accounts
Next Steps
Already a G2 customer?
This integration requires the G2 CRM Connector for Salesforce to activate. Contact your CSM or visit my.G2 to get started.
Not a G2 customer yet?
Not a LeanData customer yet?
Resources
About the Partner
Details
Year Founded:
2012
HQ Location:
Santa Clara, CA