header LeanData image

G2 CRM Connector + LeanData Integration


  • Identify accounts conducting relevant research on G2
  • Sync G2 Buyer Intent to the correct Salesforce accounts
  • Seamlessly employ data hygiene best practices and eliminate added noise in Salesforce 
​​​​This integration is available to G2 customers who are also LeanData customers and have the G2 CRM Connector for Salesforce.  

Learn More

How it Works

The G2 CRM Connector + LeanData automates and improves the accuracy of account matches by as much as 83%, according to joint customers. The integration auto-verifies if any company names shown in your G2 Buyer Intent match an existing account in Salesforce.

  1. G2 uncovers companies researching your product, category, or competitor. 
  2. Sync your G2 and LeanData accounts to make your Buyer Intent data more accurate.
  3. LeanData will automatically match G2 Buyer Intent accounts with the corresponding, existing accounts in Salesforce – in seconds.
  4. Avoid wasting time on manually verifying G2 company name <> Salesforce Account name matches.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Increase Salesforce account matches

Improve the mapping of Buyer Intent activity with accounts already in Salesforce by as much as 83%.

Enhance buyer insights with context from Salesforce

Utilize LeanData’s advanced matching algorithm to determine the best-matched accounts based on the G2 company name sent to your Salesforce instance.

Drive operational efficiency

Reduce time wasted manually mapping accounts between G2 and Salesforce.

Data Exchange


G2 Buyer Intent

G2 Buyer Intent


G2 CRM Connector for Salesforce

G2 CRM Connector for Salesforce

Salesforce Accounts

Salesforce Accounts

Next Steps

Already a G2 customer?

This integration requires the G2 CRM Connector for Salesforce to activate. Contact your CSM or visit my.G2 to get started.

Not a G2 customer yet?

Talk to a rep today to get access to this integration and G2 Buyer Intent data.

Not a LeanData customer yet?

Get in touch with someone at LeanData to schedule a demo. 


About the Partner

Quick Links


Year Founded: 2012
HQ Location: Santa Clara, CA


Write Your Own Review