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G2 Buyer Intent + LinkedIn Matched Audiences Integration


  • Build LinkedIn Matched Audiences based on G2 Buyer Intent data
  • Retarget active and warm buyers on LinkedIn
  • Bring more opportunities into the pipeline

The integration is available to G2 Buyer Intent customers who also have a LinkedIn Advanced or Advanced Plus license.

Request a Demo

How it Works

The G2 integration for LinkedIn ads makes reaching professional audiences who are in the market for your technology solutions easier. Build intent-powered LinkedIn audience segments to target professionals at accounts showing interest in a product, company, and category on G2.

  1. Connect your G2 and LinkedIn Campaign Manager accounts through the G2 Integrations Hub.
  2. Create an audience with G2 Buyer Intent Data by focusing on the criteria and timelines that matter most to your business.
  3. The audiences will sync to LinkedIn Campaign Manager and update daily based on the latest Buyer Intent signals.
  4. Assign your G2 segment to your LinkedIn campaign and layer in any other relevant, native LinkedIn targeting criteria such as job title or location.
  5. Launch your campaign!

Explore the Integration Guide for more information and activate the integration in my.G2.


Business Impact

Reach decision makers

4 out of 5 LinkedIn members drive business decisions, and LinkedIn is the most preferred network amongst professionals. Set criteria to target your ideal customer profile, and reach them at scale and with precision.

Power Intent and technographic data targeting

Filters for G2 Stack, Buying Stage, and account Activity Level have been added to enhance targeting precision. Refine your audiences based on the specific software target accounts are using, and resonate with in-market buyers based on their position in the buying cycle. 

Build audiences at scale

LinkedIn is the world's largest online professional community, making it easy to expand your account reach and hone in on professionals demonstrating active buying behavior on G2.

Leverage multiple data sources

LinkedIn Matched Audiences allows you to further refine your targeting and market to a specific list of companies or contacts. Adding first and third-party data sources will drive ultra-targeted marketing acquisition to high-intent accounts. 

Data Exchange


G2 Buyer Intent

G2 Buyer Intent

LinkedIn Matched Audiences
LinkedIn Matched Audiences

Company Name

Company Name

Company Domain

Company Domain

Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > LinkedIn Matched Audiences.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a LinkedIn customer yet?

Get in touch with someone at LinkedIn  Marketing Solutions to schedule a demo.


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