header LinkedIn Sales Navigator image

G2 Buyer Intent + LinkedIn Sales Navigator Integration


  • Surface accounts showing buyer interest on G2.com 
  • Find decision makers to reach out to 
  • Engage and nurture prospects with relevant messaging 

The integration is available to G2 Buyer Intent customers who also have a LinkedIn Advanced or Advanced Plus license.

Request a Demo

How it Works

G2 Buyer Intent + LinkedIn Sales Navigator surface “Recommended Leads” to contact at your high-intent accounts. Find the right people at the right accounts by matching qualified prospective companies on G2, with leads that fit ideal customer profiles on Sales Navigator.

  1. Log in to my.G2 to sync  G2 Buyer Intent data and LinkedIn Sales Navigator.
  2. G2 identifies Buyer Intent accounts and research behaviors on G2.com.
  3. Recommended Leads that fit your LinkedIn Sales Navigator lead criteria can be accessed directly in my.G2.
  4. Navigate to LinkedIn Sales Navigator to surface the LinkedIn profiles for your Recommended Leads.
  5. Engage with decision makers at your high-intent accounts (e.g. InMail, email, LinkedIn Connection).
Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Less prospecting, more selling

Sales reps can easily identify relevant contacts at companies who are showing intent 
to purchase on G2.com. Save time on tedious prospecting tasks, and let the integration handle contact research for you. 

Engage at the right time, sell faster

Buyer Intent signals accelerate sales cycles by focusing on accounts that are actively 
in the research stage in their buying journey and showing activity on your G2 profile.  

Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > LinkedIn Sales Navigator.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a LinkedIn customer yet?

Get in touch with someone at LinkedIn Sales Solutions to schedule a demo. 


About the Partner

Quick Links


Year Founded: 2003
HQ Location: Sunnyvale, CA


Write Your Own Review