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G2 Buyer Intent + Metadata Integration

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  • Uncover accounts showing active buyer intent 
  • Auto-target companies that are researching you on G2
  • Create high-touch ABM campaigns that convert

​​The Metadata integration is available to all G2 Buyer Intent customers who are also customers of Metadata.

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How it Works

The G2 + Metadata integration helps B2B marketers generate more leads by auto-targeting buyers that are actively researching your Profile, Category, or Competitors on G2. Turn in-market leads into pipeline quicker than cold audiences.

  1. Connect your G2 Buyer Intent data to Metadata in order to build dynamic audiences.  
  2. Select a time frame of G2 Buyer Intent data signals you'd like to see in Metadata.
  3. Metadata will retrieve Buyer Intent accounts from G2, refresh every 24 hours, and update the audience. 
  4. Ads will automatically target in-market buyers in your chosen channels.
  5. Get reporting that compares how well your G2 audiences are performing against other audiences.

Activate the integration in my.G2.

Screenshots

Business Impact

Self-optimize campaigns

Metadata logic will add and remove accounts from custom audiences  as behaviors change, making it easier to experiment and optimize for performance and revenue.

Focus on the fun stuff

With manual and repetitive work behind you, it’s easier to shift your focus to strategy and building powerful creative. 

Generate qualified pipeline

Serving targeted ads to buyers actively researching G2 presence in real-time will get better buyers into your pipeline and accelerate your sales cycle.

Test go-to-market messaging

Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging.

Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Metadata.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Metadata customer yet?

Get in touch with someone at Metadata to schedule a demo. 


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