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G2 Buyer Intent + Outreach Integration


  • Identify accounts conducting relevant research on G2
  • Equip revenue teams with Intent data
  • Fuel efficient sales workflows with crucial data
  • Automate Intent-driven sales outreach and increase response rates 
​​​​The Outreach integration is available to all G2 Buyer Intent customers who are also Outreach customers.

Learn More

How it Works

Connect your G2 Buyer Intent data to Outreach to drive intelligent workflows, more targeted prospecting, and automate effective sales outreach that converts.  Intent-driven sequences will help you reach prospects at exactly the right time — when they’re actively in-market.

  1. Authorize G2 to send Buyer Intent data to your Outreach account from the my.G2 Integrations Hub.
  2. G2 data can create Company accounts for matched Buyer Intent data and map to custom fields that will be synced to Outreach.
  3. Build custom workflows that correspond with G2 Intent signals, creating personalized messaging for accounts visiting your G2 Profile, Category, or Competitors.
  4. Trigger your personalized, effective sequences when accounts show Buyer Intent.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Activate intelligent workflows

Let buyer behavior be the fuel to your prospecting engine. Set up custom messaging for each potential action, and trigger Outreach sequences to go into effect after a prospect conducts related research. 

Power accurate targeting

Put every engagement touchpoint of your G2-informed sequence in the hands of the right account. G2’s Buyer Intent data ensures you’re capturing accurate and verified account insights.

Perfect your timing

Your new catalog of email and outreach sequences are personalized to specific interests shown on G2. Your message will resonate and be sent fast enough to beat your competitors to the conversation, every time. 

Data Exchange


G2 Buyer Intent

G2 Buyer Intent






Next Steps

Already a G2 customer?

To activate this integration, Log in to my.G2 > Integrations Hub > Outreach to get started. 

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not an Outreach customer yet?

Get in touch with someone at Outreach to schedule a demo.


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