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G2 Content + PathFactory Integration


  • Put relevant G2 Content in the hands of your prospects and customers
  • Personalize content marketing to accelerate the buyer funnel
  • Remove friction from the buying process

This integration is available to G2 customers who are also customers of PathFactory.

Learn More

How it Works

Include G2 Reviews, Reports, Quotes, Reference Pages, and Video testimonials into PathFactory Content Tracks to aid buyer decisions. Let your biggest advocates provide social proof for your future customers.

  1. Create a G2 Reference Page with relevant reviews and content from your G2 Profile.
  2. Add G2 Content, including Reference Pages, Reviews, and Reports to your PathFactory Content Library.
  3. Select the Content Tracks to showcase your various pieces of content to your buyers.
  4. Track ROI and revenue influence of G2 Content in Path Analytics. 

Learn more and get started with this integration in my.G2.


Business Impact

Validate and personalize your content marketing

Appeal to each prospect's unique set of challenges, news, and use cases. Select only the relevant content to your buyers to display in Content Tracks. 

Measure the influence of G2 Content

Path Analytics helps you understand exactly when G2 Content plays a role in the purchasing process. View how much time buyers spend consuming your displayed content and how much it contributes to pipeline and revenue.

Maximize your investment in G2

You’re likely already using G2 in your marketing today. Automate the content sharing process and get more eyeballs on those hard-earned reviews by incorporating them into more of your marketing strategy.

Data Exchange


G2 Content

G2 Content

G2 Reviews

G2 Reviews


Content Library

Content Library

Content Tracks

Content Tracks

Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > PathFactory.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a PathFactory customer yet?

Get in touch with someone at PathFactory to schedule a demo.


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