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G2 Review Collection + Pendo Integration


  • Prompt timely, in-app review requests in Pendo
  • Collect more G2 Reviews from actively engaged customers
  • Build a better product experience

This integration is available to G2 customers who are also Pendo Guide customers.

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How it Works

Capture G2 Reviews by meeting your customers where they already are: your product. Build a consistent feedback collection strategy without the lift of solicitation campaigns.

  1. Embed a G2 form in a Pendo guide with a custom code block.
  2. Request users that are actively in your app to “leave a G2 Review”.
  3. Capture G2 Reviews directly within your app.
  4. G2 verifies and publishes your new Reviews to your G2 Profile.
  5. Schedule and analyze user responses to monitor and create a better product experience.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Collect more G2 Reviews

By using strategically timed and targeted in-app prompts, you can automatically generate a stream of organic, authentic, and recent reviews that contribute to a strong G2 Profile.

Improve product insights

From roadmap to retention, inform every single stage of your business. Product, marketing, sales, and customer success teams get insights they need to maximize adoption, conversion, retention, and expansion based on real user feedback.

Gather comprehensive feedback

Pre-build engagement-driven workflows, and Pendo will automatically ask your most engaged app users to leave a G2 Review. Ensure higher-quality review collection from actual users, consistently dispersed throughout your app interface.

Split-second customer sentiment

Conveniently capture candid, on-the-spot customer sentiment driven by the experience that matters most: using your product. Intentional timing and a shortened G2 Review form reduces drop-off and prevents interrupting user flow.

Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Pendo.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Pendo customer yet?

Get in touch with someone at Pendo to schedule a demo. 


About the Partner

Quick Links


Year Founded: 2014
HQ Location: Raleigh, North Carolina


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