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G2 Buyer Intent + Pipedrive Integration


  • Fill pipeline with high-intent accounts from G2
  • Prioritize sales efforts and create personalized messaging based on Intent signals
  • Trigger outreach that engages prospects at every journey stage

​​The Pipedrive integration is available to all G2 Buyer Intent customers who are also customers of Pipedrive.

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How it Works

G2 Buyer Intent + Pipedrive gives revenue teams the data and insights they need to confidently engage prospects with relevant and personalized outreach. 

  1. From my.G2, authorize G2 to send data to your Pipedrive instance.
  2. Select whether you want G2 to automatically create new organizations in Pipedrive when G2 Buyer Intent data is collected for accounts not already in your Pipedrive database. 
  3. G2 Buyer Intent data is mapped to corresponding Organizations when Intent signals are detected.
  4. All associated People in each Buyer Intent account will also receive G2’s Buyer Intent data.
  5. Buyer Intent data is refreshed in Pipedrive every 24 hours.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Target and trigger action to the right accounts

G2 Buyer Intent integrated into Pipedrive powers smart, relevant, timely sales outreach. Create messaging that aligns to various Intent signals in advance, and set it to send when a prospect takes related action on G2.

Capture net-new in-market accounts

Buyers conduct nearly 70% of their research before reaching out to any vendor for information. The net-new feature adds any accounts not already in your Pipedrive as a new Organization, giving you the opportunity to be the first to engage prospects and beat your competition. 

Data Exchange


G2 Buyer Intent

G2 Buyer Intent






Next Steps

Already a G2 customer?

To activate this integration, Log in to my.G2 > Integrations Hub > Pipedrive to get started. 

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Pipedrive customer yet?

Explore Pipedrive products and schedule a demo today. 


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