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G2 Buyer Intent + RollWorks Integration


  • Create intent-driven ABM Campaigns
  • Target in-market accounts
  • Engage with relevant content and convert faster

​​The Rollworks integration is available to all G2 Buyer Intent customers who are also Rollworks customers. 

Learn More

How it Works

Leverage G2 Buyer Intent with RollWorks’ ABM Platform to shine a light on buyer behavior, identify high-intent accounts, and auto-target ideal customer profiles.

  1. Through a simple API setup, G2 Buyer Intent data generates dynamic and static audiences in RollWorks. 
  2. High-intent accounts bucket into their appropriate RollWorks Journey Stages based on their research behaviors on G2.com. 
  3. Create relevant ABM Campaigns to meet buyers where they are in their journey and measure performance directly in RollWorks.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Streamline workflows

Cut down on manual data uploads and leverage the contextual detail of G2 Buyer Intent directly in your demand generation platform.

Reduce waste and boost efficiency

 Timing is everything. G2 Buyer Intent surfaces accounts actively researching your Profile, Comparisons, Competitors, and Categories, so you can focus your dollars on high-intent accounts and watch ROAS grow. 

Resonate with accounts that matter

Cut right to the chase, knowing what message your accounts want to hear right now. Build campaigns for every relevant G2 Intent signal to improve engagement. 

Data Exchange


G2 Buyer Intent

G2 Buyer Intent


Journey Events

Journey Events

Journey Stages

Journey Stages

Accounts (Lists and Groups)

Accounts (Lists and Groups)

Next Steps

Already a G2 customer?

 Activate this integration: log in to my.G2 > Integrations Hub > RollWorks.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a RollWorks customer yet?

Get in touch with someone at RollWorks to schedule a demo. 


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