G2 Buyer Intent + RollWorks Integration
- Create intent-driven ABM Campaigns
- Target in-market accounts
- Engage with relevant content and convert faster
​​The Rollworks integration is available to all G2 Buyer Intent customers who are also Rollworks customers.Â
How it Works
Leverage G2 Buyer Intent with RollWorks’ ABM Platform to shine a light on buyer behavior, identify high-intent accounts, and auto-target ideal customer profiles.
- Through a simple API setup, G2 Buyer Intent data generates dynamic and static audiences in RollWorks.Â
- High-intent accounts bucket into their appropriate RollWorks Journey Stages based on their research behaviors on G2.com.Â
- Create relevant ABM Campaigns to meet buyers where they are in their journey and measure performance directly in RollWorks.
Explore the Integration Guide to learn more and activate the integration in my.G2.
Media
Business Impact
Streamline workflows
Cut down on manual data uploads and leverage the contextual detail of G2 Buyer Intent directly in your demand generation platform.
Reduce waste and boost efficiency
 Timing is everything. G2 Buyer Intent surfaces accounts actively researching your Profile, Comparisons, Competitors, and Categories, so you can focus your dollars on high-intent accounts and watch ROAS grow.Â
Resonate with accounts that matter
Cut right to the chase, knowing what message your accounts want to hear right now. Build campaigns for every relevant G2 Intent signal to improve engagement.Â
Data Exchange
Data
G2 Buyer Intent
G2 Buyer Intent
Data
Journey Events
Journey Events
Journey Stages
Journey Stages
Accounts (Lists and Groups)
Accounts (Lists and Groups)
Next Steps
Already a G2 customer?
 Activate this integration: log in to my.G2 > Integrations Hub > RollWorks.
Not a G2 customer yet?
Talk to a rep today to get access to this integration.
Not a RollWorks customer yet?
Get in touch with someone at RollWorks to schedule a demo.Â
Resources
About the Partner
Details
Year Founded:
2007
HQ Location:
San Francisco, California