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G2 Buyer Intent + Salesloft Integration


  • Identify high-intent accounts researching you on G2
  • Create customized outreach messaging based on Intent behaviors
  • Trigger ultra-personalized, timely, and effective cadences in Salesloft

The Salesloft integration is available to all G2 Buyer Intent customers who are also Salesloft customers.  

Learn More

How it Works

G2 Buyer Intent + Salesloft powers sales teams to create personalized, effective cadences that convert for every critical action your prospect takes throughout their customer journey.

  1. Sync G2 Buyer Intent into Salesloft.
  2. G2 Buyer Intent data, including Profile views, Category views,  Product views, and even Competitor views, will inform and trigger Salesloft cadences.
  3. Buyer Intent data is refreshed in Salesloft every 24 hours.

Explore the Integration Guide to learn more and activate the integration in my.G2.


Business Impact

Optimize sales workflows

G2 Buyer Intent integrated into Salesloft powers smart, repeatable, and powerful custom cadences. Create cadences in advance, and set it to trigger when a prospect takes a specified action on G2.

Reach out to prospects in a timely manner

Empower your sales teams to build cadences that span the entirety of the customer journey. Be the first to engage with your prospects and beat the competition to the conversation. 

Target accurately

G2 Buyer Intent is 100% authenticated account data gathered across all of G2.com. Trust that every G2-informed cadence is reaching the inbox of a qualified, in-market account.

Data Exchange


G2 Buyer Intent

G2 Buyer Intent






Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Salesloft.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Salesloft customer yet?

Get in touch with someone at Salesloft to schedule a demo. 

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