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G2 Buyer Intent + Salesloft Integration


  • Identify high-intent accounts researching you on G2
  • Create customized prospecting and customer messaging based on intent behaviors
  • Trigger ultra-personalized, timely, and effective engagements in Salesloft
  • Capture every revenue opportunity with increased velocity

This integration is available to all G2 Buyer Intent customers who are also Salesloft customers.  

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How it Works

G2 Buyer Intent + Salesloft removes the guesswork from sales workflows. It uses buyer behavior and purchase intent signals to recommend the next best action for account engagement. G2 powers Salesloft Rhythm’s AI-driven suggestions at every touchpoint in the sales process so you can capitalize on high priority revenue opportunities.

  1. Sync G2 Buyer Intent with Salesloft.
  2. G2 Buyer Intent data, including Profile views, Product Comparisons, and Alternative/Competitor views are surfaced in Salesloft.
  3. Rhythm’s signal-to-action engine recommends the next best action to engage the prospect or customer. 
  4. Pre-built Plays trigger automated actions such as Cadences, LinkedIn engagement, and more. 
  5. New Buyer Intent data is refreshed in Salesloft every 24 hours.

Explore the Integration Guide to learn more or get started with the integration in my.G2.


Business Impact

Identify revenue opportunities sooner

Over 80M people visit G2 each year to search for and research software with the intention of making an informed purchase. Be the first to know when intent behavior takes place, so you can reach out to meet buyers where they are in their journey.

Improve seller productivity and focus

The modern sales cycle is complex, consisting of large buying committees and a multitude of signals coming in from numerous apps. Salesloft Rhythm brings all of the relevant signals into a single place, guiding seller workflows to take a deal from prospecting through to closing. 

Eliminate disjointed workflows, spend more time selling

From sending automated emails, dialing calls, completing tasks, making LinkedIn connections, projecting attainment, and more, Salesloft Rhythm keeps it all in a single platform so sellers can focus on what matters most: building relationships to drive and retain revenue.

Close business faster with actionable deal insights

Whether a prospect is looking at your G2 Profile, comparing you head-to-head with your competitors, or looking at alternatives to your product, this integration powers personalized, effective touchpoints that engage at the right time, every time. 

Data Exchange


G2 Buyer Intent

G2 Buyer Intent






Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Salesloft.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Salesloft customer yet?

Get in touch with someone at Salesloft to schedule a demo. 


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