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G2 Buyer Intent and Reviews + Slack Integration


  • 80M+ software buyers visit G2 each year to research and review software
  • Receive notifications of new Buyer Intent and Review activity related to your product and competitors
  • Act fast to capture new opportunities and engage in-market accounts

This integration is available to G2 customers who are also Slack customers. 

Request a Demo

How it Works

*Swoosh, tap, tap* A target account just visited your G2 Profile and looked at alternative solutions to your competitor. You’ve got a potential customer.
*Swoosh, tap, tap*  Your product has a new G2 review. 

G2 integrates with Slack, so you can get real-time notifications every time an important action takes place on G2. Customize Buyer Intent and Review channels to get notified when target accounts are actively researching a new solution, or reviewing your and your competitors' products. 

Customize delivery channels to keep up with activity that is relevant to you.

  1. Select an existing Slack channel(s), or create a new one to receive G2 notifications.  
  2. Authenticate the integration in my.G2 and customize your notification settings.
  3. Specify your ICP for G2 Buyer Intent notifications.
  4. Choose the products and score parameters to customize your G2 Review notifications.
Explore the Integration Guide to learn more, or activate the integration and Add to Slack in my.G2.


Business Impact

Get notified when key accounts are in a buying cycle

Buyer Intent notifications empower you to act fast and engage with prospect or customer accounts when they are researching your products, categories, and competitors on G2. Review notifications alert when you or a competitor receive a review, so you can have relevant context for relationship building.

Customize Slack notifications for your role

Whether the use case is for sales, marketing, customer success, or product, teams can customize and receive Slack messages about the G2 Buyer Intent and Review data that’s relevant. Sales can track prospect accounts' search behavior and competitor reviews. Marketing can monitor a target account list for better targeting and sales alignment.  

Engage accounts with relevance, at the right time

Personalize account engagement based on the interests and research they are committing on G2. Gain insight into the products and competitors prospects are engaging with; build relevant messaging that enables you to connect with buyers while they’re most active in-market.

Land expansion and retention opportunities

Set notifications for customer accounts and receive alerts when they are using G2 to research new solutions for their business or leaving a negative review for your competitor.

Leverage the easiest way to operationalize G2 for the entire organization

If Slack is a tool you rely on, G2 in Slack will fit into your daily workflows with ease. Through a simple activation in my.G2, you’ll start getting access to indispensable data and insights in minutes.

Data Exchange


G2 Reviews

G2 Reviews

G2 Buyer Intent

G2 Buyer Intent




Next Steps

Already a G2 customer?

Activate this integration: log in to my.G2 > Integrations Hub > Slack.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a Slack customer yet?

Get in touch with someone at Slack to schedule a demo.   


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