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G2 Buyer Intent + ZoomInfo Integration


  • Get contact data for people at the accounts showing buyer intent for your products on G2 
  • Access and action intent signals from two intent ecosystems in a single platform
  • Identify, target, engage, and convert your high-intent and most valuable pipeline

This integration is for G2 Buyer Intent customers who are also customers of ZoomInfo Intent data with an Advanced+, Elite+, or any MarketingOS package.

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How it Works

Bring G2 Buyer Intent into ZoomInfo to operationalize your mission critical Intent data in SalesOS and/or MarketingOS. Prioritize action to prospects and companies actively in-market for your products and improve account engagement. 
  1. Log in to my.G2 from ZoomInfo’s Admin Portal to connect your G2 Buyer Intent data to SalesOS and/or MarketingOS*.
  2. G2 Buyer Intent data* updates daily in ZoomInfo’s operating systems.
  3. Search for accounts and contacts with G2 Buyer Intent, and layer additional ZoomInfo data attributes to fine-tune audience specifications and fit your ideal customer profile. 
  4. Optimize sales productivity and marketing targeting with a holistic intent data-driven strategy. 
*Based on your subscribed packages with G2 and ZoomInfo
Explore the Integration Guide to learn more or get started with the integration in my.G2.


Business Impact

Find contacts at your high intent accounts

Match the accounts showing buying intent for your software on G2, with decision maker contact information in SalesOS. Use additional filters, such as job title and geography to ensure your outreach goes to your target persona.

Personalize outreach to nurture accounts and prevent churn

Gain insight into which pages on G2 and business topics from ZoomInfo are front-of-mind for your customers and/or prospects. Send relevant outreach based on their journeys, such as product-specific resources for accounts visiting your G2 profile, or a solution-focused message for accounts exploring alternatives.

Prioritize sales-ready prospects

Buyer Intent data from G2 tells you which accounts are researching your products, competitors, and categories on G2.  Having access to those accounts in ZoomInfo's SalesOS provides a seamless transition from prospect discovery to automated outreach. 

Create Intent-driven ABM segments

 G2 Buyer Intent data will dynamically populate your account segments upon each Intent signal.  Ad campaigns trigger a pre-built campaign accordingly.

Target and engage in-market accounts

Fill your funnel with companies that are interested in your specific product and industry and have a high purchase propensity. G2 Buyer Intent filters in MarketingOS ensure that campaigns target the accounts looking at your products, categories, and competitors on G2.com.

Optimize ad spend and increase ROAS

Layer additional ZoomInfo ICP and technographic filters, on top of G2 Buyer Intent data, to trigger MarketingOS campaigns exactly when buyers are in-market, and to the right people. Capture your most valuable and convertible pipeline.

Data Exchange


G2 Buyer Intent

G2 Buyer Intent




MarketingOS Audiences

MarketingOS Audiences

Next Steps

Already a G2 customer?

To activate this integration, log in to my.G2  > Integrations Hub > ZoomInfo to get started.

Not a G2 customer yet?

Talk to a rep today to get access to this integration.

Not a ZoomInfo customer yet?

Get in touch with someone at ZoomInfo to schedule a demo. 


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