header ADP Marketplace image

G2 Syndication + ADP Marketplace

  • Display your G2 Reviews on the ADP Marketplace for HR solutions
  • Build trust with your buyer audience with authentic user generated content from your G2 Profile
  • Help your audience make more informed decisions that streamline business growth
All HR Solutions listed on both ADP and G2 benefit from this G2 Syndication partnership.

Learn More

How it Works

The ADP Marketplace is an online app store that offers a multitude of highly-rated HR solutions that are ready to easily and securely share data with the ADP HR platform. The digital storefront enables buyers to connect and share data across their HR solutions for streamlined growth and integrated workflows. 

G2 and ADP partners can leverage this partnership to connect with their niche buyer audience and demonstrate market credibility with verified and authentic user-generated content. Give your buyers instant access to the information they need to confidently and securely implement their HR solutions.


Business Impact

Drive ADP Marketplace conversions

Offer your buyers convenient access to the information they need to confidently research, purchase, and integrate your software with ADP. Marketplaces displaying G2 Star Ratings and Reviews convert at a higher rate than those that do not.

Build credibility and trust

Get more benefit from your G2 Profile, which has been authenticated and verified through the G2 Trust Process. Meet your buyers where they’re already shopping for new solutions, and let customer sentiment build trust with your buyers.

Boost your brand visibility

Your G2 Profile is complete with all the information your prospects need to fully understand your product and how other like-minded professionals use it. Expand its online reach with G2 Reviews displayed where buyers are shopping.

Next Steps

Want to grow your G2 Profile reach?

Talk to a rep today and learn more about the benefits of G2 Syndication.

Want to be a G2 Syndication partner?

Contact our Partnerships team to learn more about integrating with G2.

Want to be listed on ADP Marketplace?

Get in touch with someone at the ADP Marketplace to partner. 


About the Partner

Associated Partners